Wednesday, May 6, 2020
Is It Creates A Culture - 1532 Words
Firstly, it creates a culture that is knowledgeable and more aware of what is available in the market. A survey conducted in 2014 revealed that a third of Australians download illegally, and more than half does so due to lack of access. They have tried to obtain them legally, but the movies werenââ¬â¢t available in Australia (McNab, 2015). Similarly, paid subscription movie providers such as Netflix or Foxtel doesnââ¬â¢t show latest shows, as mentioned by Popcorn timeââ¬â¢s spokes person, ââ¬Å"A lot of the project is about showingâ⬠¦ other companies like Netflix that having the content thatââ¬â¢s currently on airââ¬âthe new stuff, not last seasonââ¬âthatââ¬â¢s what drives people to watch. Itââ¬â¢s a way of showing the media that you can do better.â⬠(McDuling, 2015).â⬠¦show more contentâ⬠¦As mentioned by Mason ââ¬Å"We live in a new world where things we used to pay for, such as music, movies, and newspapers, are now available for free.â ⬠(Mason, 2008). Because Popcorn time allows users to have access to latest movies easily and for free, they no longer feel the need to buy them. Especially when there are growing numbers of users of torrenting, it creates a mindset for the younger generations to forget the value of movies, hence creating a culture where media are assumed to be accessible for free. This culture is further strengthened by the fact that movies are too expensive to purchase. Both arguments can be proven from a survey conducted on 2010. According to the result, it is the under 20ââ¬â¢s and over 61 years old who are less willing to pay for legal content. Furthermore, out of the 5902 respondents who download illegally, 43.5% sated the reason is because going to the cinema is too expensive, and 42.4% reveal that it is because of the convenience (Ramadge, 2010). Another more recent article mentioned that digital products are 50% more expensive in Australia, due to the Australia tax, and the issue of piracy cannot be addressed unless contents are easily accessible and reasonably priced (Law, 2014). Therefore, it can be argued that because movie prices are expensive, most consumers are reluctant to pay and choose torrenting or applications such as Popcorn time to get movies. Because of this, overtime this practice changed
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